Answers for trades businesses weighing a website.

Cost

How much does a website cost for a home-service business?

A real breakdown of what you should expect to pay, and why.

Timeline

How long does it take to build a contractor website?

What actually drives your timeline, and how to not be the bottleneck.

Getting Started

Do I need a website if I'm already on Google, Yelp, and Angi?

Why listings alone leave jobs on the table.

DIY vs. Custom

Wix or Squarespace vs. a custom website: what's actually better?

Where DIY builders help, and where they quietly cost you jobs.

Structure

How many pages should a trade business website have?

The page count that actually helps you rank and convert.

Structure

What's the difference between a landing page and a full website?

When you need one, the other, or both.

SEO

How do I get my trade business to show up first on Google?

The basics of local SEO, explained without the jargon.

Conversion

What makes a website actually generate leads, not just look nice?

The difference between a brochure and a hard-working site.

Timing

How do you know it's time to redesign your trade business website?

The concrete signs a site is quietly costing you jobs.

ROI

What's the ROI of a website for a small trades business?

The real payback math, not just the price tag.

Features

Do I need online booking on my website?

When it helps, and when it just adds friction.

SEO

Does a plumber or electrician actually need a blog?

What kind of posts actually help you rank, and what's a waste of time.

Lead Gen

Does my trade business need live chat or a chatbot?

Where it helps, and where it quietly costs you trust.

Trust

Does my small business website need HTTPS/SSL?

Why it's non-negotiable for trust and Google rankings.

Ownership

Who owns your website when you hire a design agency?

What to lock down before you sign anything.

SEO

How many service-area pages should my trade website have?

How many towns actually deserve their own page.

Content

Should my trade website use real job photos or stock photos?

Which one actually earns a homeowner's trust.

Trust

Should my trade business website have a reviews section?

How to build one without it looking staged.

Conversion

How many fields should my quote request form have?

The number that stops quietly killing your leads.

Compliance

Does my trade business website need to be ADA accessible?

What you're actually on the hook for, and what covers it.

SEO

Do I still need a website if I have a strong Google Business Profile?

Why a listing alone isn't enough anymore.

Trust

Should my website show my license, insurance, and certifications?

Where credentials belong, and why it's cheap trust to build.

Maintenance

How often should I update my website once it's live?

What needs changing right away, and what can wait.

Hiring

Should I hire a local or remote web designer?

What actually matters when hiring, and what doesn't.

Content

Can I write my own website copy, or hire a writer?

Where DIY works, and where it costs you leads.

Measurement

Do I need call tracking or analytics on my site?

What's worth setting up, and what's overkill.

Performance

How fast should a trade website load?

The speed threshold where you start losing jobs.

Conversion

Should my website show financing options?

When it increases quote requests, and when to skip it.

Maintenance

What happens if my website goes down?

Common causes, and what recovery should look like.

Content

Should I put a video on my homepage?

Where it helps, and where it just slows you down.

Branding

What domain name should I pick?

Why keyword-stuffed domains hurt more than they help.

SEO

A separate page for every service?

How to structure your service pages the right way.

Ownership

Switching agencies without losing your site?

How to move your site without losing anything.

Trust

How do I handle negative reviews in search?

What belongs on Google, and what belongs on your site.